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Digital Marketing Portfolio
I've had the pleasure of developing engaging digital collateral for both Visit Bloomington and the Monroe County YMCA, always keeping brand voice and target audience at the top of my mind.
From web pages and blog posts to social media captions, emails, and video campaigns, the digital assets I've created have driven measurable results for these organizations. I'm mindful of crafting a cohesive, compelling presence across every digital touchpoint to not only strengthen brand affinity, but also increase SERP ranking, web traffic, lead generation, and conversions—because producing assets that result in an organization's ROI is a win for both of us.
01
Meeting Planners Blog
This Visit Bloomington blog was part of an integrated marketing campaign to attract meeting planners to book their conferences, conventions, and other events in Bloomington. It accompanied a multi-page meetings section on the organization's website, a print and PDF meeting planner guide booklet, and a handful of additional blogs. I spearheaded copywriting and content creation efforts, including original photography, and collaborated with the graphic designer to ensure the booklet design was cohesive with the copy.
02
Golf Scramble Webpage
This webpage is a tool used by the Y's Development team to solicit sponsorships for the organization's annual golf scramble fundraiser. It's an informational resource and jumping-off point for interested parties to get in touch with the event contact. I wrote the copy, formatted the webpage, and curated the photos.
03
Homeschool Program Social Post
This is a Facebook post about the Y's Homeschool Gym & Swim program. The primary goal was to increase program awareness and registrations, and the secondary goal was to drive audience engagement on the social post itself. Engagement metrics included 271 clicks, 58 reactions, 5 shares, and 4 comments across the Y's account and the homeschool groups with which the post was shared.
04
Giving Tuesday Campaign Video
This was a kick-off video for a YMCA Giving Tuesday campaign. The concept was to hold a WWE-style "competition" between several YMCA directors to see whose program participants could raise the most money on their behalf for the organization's scholarship fund. Across social media and email, the video garnered 2,627 views, 298 clicks, 158 likes, 33 shares, and 19 comments.
05
Summer Camp Email
This email was part of a larger campaign to drive awareness of and increase registrations for a particular summer camp at the YMCA. I wrote the copy, formatted the email, curated the photos, and filmed and edited the featured video. The email resulted in a 53% open rate and 60% of the program spots being filled.